(Type of work)
Editorial Design
Typography
Visual Narrative
A typographic dialogue between form, language, and emotion.
Inner Echoes explores how type can carry emotion, rhythm, and cultural memory beyond the literal meaning of words—turning reading into a visual experience.
(opportunity)
Traditional book design often treats typography as a vessel for content.
This project repositions type as the content itself—capable of shaping interpretation, tone, and feeling.
(approach)
The concept draws from concrete and visual poetry, where spatial arrangement amplifies meaning.
Rather than illustrating the text, the typography becomes the narrative.
The content is curated from two sources: Chasing The Perfect by Natalia Ilyin and The Essential Rumi by Rumi, translated by Coleman Barks.
(system)
Courier and Adobe Caslon Pro create contrast between structure and lyricism: Noto Nastaliq Urdu emphasizes the Persian text, adding cultural depth and visual rhythm
and layouts prioritize negative space, pacing, and typographic tension.
Each spread is composed to be read slowly—visually and emotionally.
(impact)
Inner Echoes becomes a typographic convergence of Eastern and Western texts—where language, form, and translation coexist. The book demonstrates how typography can transform narrative into an immersive, cross-cultural visual experience.
