How can superstitions move beyond belief?
role
End-to-end design direction
Research, Motion Graphics, Experiential Design, UI/UX, Print, Installation
industry
Immersive Cultural Experience Design
tools
Adobe Suite (Illustrator, Photoshop, After Effects), Figma, AI Tools (ElevenLabs, ChatGPT, Gemini)
year
2024-2025
Whisper Wall is an immersive, sound-reactive experience that invites audiences to explore the mysterious world of superstitions through whisper-like audio via paper cups and symbolic, shadow-inspired visual storytelling.
Visitors hold the paper cup attached to the computer.
Hear a 30–40 second whispered narration that reveals the hidden histories, cultural meanings, and psychological roots of the chosen superstition.
Watch stylized negative-space animations unfold on screen.
Opportunity
Superstitions are often dismissed as irrational, yet they quietly shape cultural behavior
shift
Repositioning superstition from passive belief to participatory experience.
system
8 modular shadow motion narratives + posters (15–30s)
AI-directed scripts with ElevenLabs whisper narration
Paper-cup audio delivery creating intimate listening
Custom sound-reactive installation bridging physical and digital
impact
300+ visitors engaged
Perception shifted from skepticism to curiosity
The Story • The Why • the Opportunity •
We have encyclopedias on superstitions. Nothing that makes you feel them.
Superstitions are culturally inherited beliefs or practices that assign meaning to symbols, rituals, or actions—often without logic or scientific basis to navigate uncertainty, seek control, or invite luck.
In today’s rational world, they are often dismissed as irrational, yet they quietly shape behavior across cultures. Their origins are overlooked, and their emotional significance is rarely explored.
The Key Challenges • The Design Decisions • The Rationale •
Each decision blends storytelling, interactivity, and cultural insight to bridge skepticism and curiosity—questioning what we believe, why, and whether it’s luck, fate, or fear.
challenges
Design Decisions
DEMYSTIFY GLOBAL SUPERSTITIONS
Exploring cultural, psychological, and historical roots — accessibly and thought-provokingly
The Sound: A whispered story
AI-whispered audio delivered intimately through the cup.
Make the invisible forces feel-able
Experiencing fear, luck, and fate through immersive sound and visual storytelling.
The Visual: Minimal Symbolism
A slow-revealing symbolic animation that unfolds from darkness.
Foster cultural reflection
An interactive experience that makes you ask — "Am I superstitious? Why do I believe what I believe?"
The Trigger: Connected Red Cup and Web Experience
The Red Paper Cup physically triggers symbolic animations on a web-based experience.
Why do superstitions feel misunderstood?
Because their emotional impact is rarely visualized or experienced.
Superstitions are culturally inherited beliefs or practices that assign meaning to symbols, rituals, or actions—often without logic or scientific basis to navigate uncertainty, seek control, or invite luck.
In today’s rational world, they are often dismissed as irrational, yet they quietly shape behavior across cultures. Their origins are overlooked, and their emotional significance is rarely explored.