Work 09 of n • branding and digital design • 2022
Noccarc is a MedTech company developing future-ready healthcare solutions by combining clinical insight, real-world experience, and intelligent technology, today.
Before and After Redesign
How can a MedTech company shift perception beyond manufacturing?
shift
From equipment manufacturer to a forward-thinking MedTech innovation brand
system
Builds a dynamic identity system centered on the N-loop, expressing continuity and adaptability
A conversion-focused website as the primary sales and credibility platform
Brand governance framework ensuring consistent communication across digital channels
impact
Repositioned Noccarc as a credible MedTech brand and established a unified system for growth, sales, and communication.
Co-Created with Adobe Suite (Illustrator, Photoshop, AfterEffects), Figma
The context • The gap • the Opportunity •
Turning clinical insight into brand conviction.
Product Nomenclature
In 2021, as the world began recovering from the pandemic, Noccarc partnered with Leaf Design to rethink how it showed up. What had started as an equipment-focused company was evolving into a MedTech innovator but its brand hadn't kept pace. The goal was to close that gap: build a unified strategy and identity that reflected the broader vision and could support everything that came next.
role
My role spanned the full 0 to 1 journey, from discovery and strategy to visual identity. I led end-to-end website design, establishing it as the primary platform for sales, investors, and clients at launch, and supported brand governance across digital channels to shape internal culture and drive growth.
reserach
An in-depth study of the MedTech landscape, Noccarc's offerings, and its stakeholders informed a clearer brand position. Using CD Mapping and brand positioning tools, we identified a gap: competitors occupied functional or mainstream spaces, leaving room to position Noccarc as an aspirational, innovation-led brand.
Segmentation, persona mapping, and brand architecture surfaced a diverse stakeholder base, clinicians, investors, potential hires, each requiring clarity, trust, and system-level thinking.
strategy
These insights translated into five core principles: openness, clarity, ambition, collaboration, and leadership, the foundation for a visual system that is adaptive, structured, and connected.
The research pointed to one clear opportunity: position Noccarc as the aspirational MedTech brand the industry was missing.
The process • The logo • the brand development •
N-loop, a letter, an infinite idea.
The N-Loop is constructed from two intersecting paths, a gesture of infinite possibility and forward motion. The mark works across scales: as a standalone symbol, paired with the wordmark, or reduced to a favicon. Every lockup was defined to maintain visual integrity across digital, print, and environmental applications so the brand stays recognisable whether it's on a ventilator or a tote bag.
Logo Lockup
Logo Construction
The system • The visual identity • the brand •
An aspirational brand identity.
The identity system positions Noccarc as an aspirational MedTech brand — balancing clinical precision with a human-centered, forward-looking approach.
The N-Loop sits at the core: a dynamic mark representing continuity, integration, and evolution.
Public Sans grounds the system in clarity. A gradient palette from Futuristic Purple to Affable Sage brings warmth and ambition into the same frame. Geometric illustrations, humanised through abstraction, carry the brand's explorer, creator, and caregiver archetypes into every visual.
Flexible, scalable, and built to evolve, the system defines how Noccarc grows.
Brand Typography
Brand Attributes
Brand Color Palette
Brand Illustration
Brand Guidelines
Noccarc is defined by its ambition. The N-Loop grounds the identity in that reality, placing transformation, integration, and growth at the center of the system.
The communication channels • The visual extension • the brand merchandise •
The merch system that extends the brand beyond the screen.
The digital system • The website • the experience •
Designing from the loop out, digital ecosystem built on one idea.
The N-Loop wasn't just a mark; it was a design principle. Infinite, connective, adaptive. The digital ecosystem was built to carry that same logic, shaped around a deep understanding of who Noccarc needed to reach and what they needed to feel.
Open layouts create room for imagination. Gradient-led illustrations bring dynamism to complex ideas. Human-technology imagery bridges innovation and lived experience — making Noccarc feel aspirational, not distant.
Every structural decision traced back to the identity. The loop became a system. The system became a website.
Every screen an extension of the loop — integrating brand, product, and people into one connected experience.
Product Nomenclature
The product range is unified under an Alpha Numeric Holistic naming framework which helps in creating a holistic packaged deal for the organisation to buy all 3 or 7 series products.
Product Nomenclature
Product Snapshot
Support & care
Every touchpoint designed to reduce friction. A structured enquiry form, searchable FAQ, and mobile-first contact page ensure that whether you're a customer, partner, or dealer; the right answer is always one step away.
CAREERS/ life at noccarc
Audience research revealed that potential employees were the largest visitor segment, so the architecture was built around them first. "Life at Noccarc" and "How We Hire" became primary navigation, bringing culture and transparency to the forefront before a single application is submitted.
Brand Color Palette
Logo Lockup
Logo Construction
N-LAB
N-Lab is a conceptual thought that brings Noccarc's biggest ideas into one space, unifying brand ideology with the work, the people, and the direction the company is moving in. For employees, it's an alignment tool. For potential hires and investors, it's proof that the vision is real.
The N-Spotlight focuses on nurturing a culture that blends technical knowledge and humanities to reduce ambiguity in the domain and increase reflective skills.
Company Stats
The N-Loop: a mark built on three ideas: transform, develop, integrate
The N Principles describe the working mindsets and the broad personality attitudes of Nocstars, aiding in building an action-oriented
Case studies built for the people building Noccarc
The DESIGN SYSTEM • The STRUCTURE • the UI KIT •
A design system built for clarity at every scale.
A 12-column grid, spacing tokens, and defined corner radius rules give the website a structural backbone. Icons, button states, and typography scale bring the N-Loop identity into every interaction.
Icon library with precision and clarity in every symbol
Button Hierarchy and states
Site Map
The brand governance • The social presence • the brand marketing •
The impact • The change • the repositioning •
Reframing Noccarc from manufacturer to MedTech pioneer.
The rebrand shifted not just how Noccarc looks but how it thinks about itself and how the industry sees it.
Perception shift → From equipment company to MedTech innovation brand
System over style → A scalable identity that grows with the product range
Human at the core → A tone of voice that builds trust across B2B touchpoints
Culture made visible → Internal tools and employer branding that attract the right people
One coherent ecosystem → Brand, product, digital, and social unified under a single vision
The technology was always there. Now the brand proves it.
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THEN
A social system built to say the right thing to the right people.
Noccarc's social presence needed to do more than post, it needed to communicate a brand in motion.
Innovation, research, culture, sustainability, education, and talent: seven distinct themes, each with a purpose and an audience.
We built a content structure that gave every post a home so Noccarc could show up consistently, speak with clarity, and grow the right kind of attention around its new brand positioning.